The growing value of email marketing automation platform is obvious. Marketing is act of informing customers about the products or services that you’re offering them. With marketing, the customers will know the value of the products, services and their usage as well.
Without marketing there will be very few new customers, moreover the existing customers may not recognize the new products or upcoming sales. As the results you will reduce their chances of becoming repeating customers.
There are many effective marketing channels such as video marketing, email marketing, content marketing and others. One of the effective and trusted by the customers to deliver important information is email marketing.
Email marketing use to send a commercial message, typically to a group of people or subscribers, by using email. This is the highly effective digital marketing tactic of sending emails to consumers and customers. The strategy also includes the activity of developing promotional emails, testing the email, and maintaining them. Email marketing can be used to increase sales of your products or services and improve brand loyalty.
The growing value of email marketing automation platform is obvious. As one of the most trusted communication channels Email marketing is still alive and effective. With suitable practice and a well-planned strategy, developed by successful email marketing agencies, the results will be readily available.
According to some investigation trying to send at least one email per week is worth enough to have positive outcome. MailChimp confirms that Tuesday and Thursday are the two most popular days to send email newsletters to customers
Choosing the right email marketing service can have meaningful effects on the success of your marketing campaign. Having said that, let’s take a look at some of the most popular email marketing platforms and service providers you can vote for.
Mailchimp is the one of automation marketing platform for small businesses to grow and helps to manage customers. The market approach focuses on healthy contact management practices, excellently designed campaigns, and strong data analysis.
To create your first email campaign with Mailchimp first you need to pick a template, add content, choose who gets it and hit send. Mailchimp have free plan to automate your email marketing includes up to 2,000 contacts and 10,000 sends per month, with a daily send limit of 2,000.
This is automation email marketing platform trusted by over 180,000 businesses worldwide for engaging with customers and building better relationships through meaningful communication. Sendinblue price is also much more affordable. There’s a nice email design tool, admirable reports, good contact management, and so on. The platform also offers a free plan which includes 300 emails sending per day. Sendinblue’s headquarters are located in the center of Paris, France.
Constant Contact is email marketing automation application allows businesses to import customer data from email clients, such as Gmail and Microsoft Outlook. This platform also enables business owners to promote their business and brands to meet required goal.
Unluckily, Constant Contact does not have a free plan for their users, but it has a lot more than simply emailing software.
AWeber is an email marketing service provider and automation platform with over 100,000 small business customers worldwide. The platform helps companies to keep in touch with the subscribers who have requested to be on their mailing list.
AWeber is the excellent options for email marketing automation. It features with huge library of pre-built email templates to help beginners.
A drip email marketing campaign is a system where by email is sent during set periods to optimize an email marketing strategy and provides subscribers with meaningful values automatically. With drip you can create the emails in advance and then use an automated system to send them out when you want. Once user subscribes to your company newsletter you will be able to send them a welcome email through your drip campaign.
Other email marketing automation platforms include,
Creating a powerful email marketing strategy to help you reach and connect with your target audience in a modified way and increase sales at an affordable cost.