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How to Make Money on Instagram (2023)

by ElectroTza
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Instagram is a place where lots of people share pictures and stories. But did you know you can also make money there? Whether you like to share cool stuff, have many followers, or even run a small business, Instagram has ways for you to earn some cash. We’re going to talk about six easy ways to make money on Instagram.

Instagram Creator Account:

The Instagram Creator account is a specialized profile tailored for content creators.

Earnings are generally linked to views, with an average pay rate ranging from $0.01 to $0.05 per 1000 views.

Quality content, consistent engagement, and a strong influencer status can potentially boost earnings up to $5 to $6 per post.

Instagram does not remunerate you based on follower count alone, but rather opens doors to profitable opportunities once you reach the milestone of 1000 followers.

Brand Ambassadorship:

A brand ambassador on Instagram is an influential figure who collaborates with brands to promote their products or services to their followers.

These ambassadors act as brand spokespersons, creating awareness and generating engagement.

Compensation structures for brand ambassadors vary; some receive hourly payments, while others earn commissions or per-project fees.

The typical annual salary for a brand ambassador ranges from Tsh 20,000,000 to Tsh 100,000,000, with an average hourly rate of Tsh 20,000.

Instagram Subscriptions:

Instagram Subscriptions empower you to offer exclusive content and benefits to your most devoted followers for a monthly fee.

Your followers can subscribe through in-app purchases on their mobile devices, while you can manage subscriptions within the Instagram app.

This feature allows creators to build deeper connections with their engaged audience and cultivate a steady stream of monthly income.

Affiliate Marketing:

Dive into Instagram affiliate marketing by transitioning to a creator account.

Start by increasing your follower count, and then promote products to earn commissions through Stories, Reels, and grid posts.

Commission rates vary, with some companies offering a percentage of the sale, often around 5%, while others provide flat rates per sale.

In high-ticket affiliate programs, you may even secure commissions of up to 50%.

Instagram Shop:

Instagram Shopping offers an enticing opportunity to create an interactive shopping experience directly from your profile.

Millions of users explore their feeds daily in search of products they love, making Instagram Shops a direct route to income generation.

Selling products through the platform’s native e-commerce tools is a seamless process and costs nothing to set up.


Harness the power of Instagram to promote your dropshipping store, leveraging the platform’s strong visual focus.

Execute effective dropshipping campaigns with the right tools and features, keeping an eye on expenses.

On average, profit margins in dropshipping range from 10% to 40%, translating to profits between $1,000 and $40,000 for every $10,000 in sales.

Instagram is not just for sharing photos; it’s a platform where you can make money. Whether you’re a content creator, an influencer, or a business owner, there are several simple ways to earn on Instagram. From having a specialized Creator account, promoting products as a brand ambassador, and using Instagram Subscriptions to engage with your most dedicated followers, to venturing into affiliate marketing, setting up an Instagram Shop, or exploring dropshipping, there’s a path for everyone. Instagram’s diverse income opportunities can turn your online presence into a profitable venture, making it a valuable platform for boosting your income.

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